The History of ICP

IPC’s main Target Audience is mainly linked to Adults in the UK. Their main audience is almost two thirds of UK Woman and 44% of UK Male.

Their main Magazines for Males are Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

Famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

IPC Media groups its current titles under five magazine divisions: Connect (women's weeklies such as Now Magazine and Look), Inspire (leisure and specialist), Ignite! (men's lifestyle and entertainment), SouthBank (women's lifestyle and home interest), and TX (portfolio of television titles). In addition there are: Ideal Home; and Marketforce, the UK's leading magazine distribution business.

IPC’s first, somewhat, Printed Media was The Field launched in 1853 and within a year became the largest newspaper in Europe, with 24 pages. It had its own correspondent throughout the Crimean War and its November 18, 1854 issue ran a series of personal narratives of those who took part in the Charge of the Light Brigade.

It launched more Magazines since then, like Country Life, Horse & Hound, Shooting Times, Yachting World, Amateur Gardening, Cycling Weekly, Amateur Photographer and The Railway Magazine.

During the start of the, 20^th Century, More Magazines were released, such as Yachting Monthly, Cage Birds and Motor Boat.

However, Introduced, Women Magazine, such as the Womans Weekly & Woman’s Own.

Woman’s Own was mainly used to build up Morale during the Second World War by Behalf of the Government. While at the same time had covers, which are regarded as pieces of Art, today.

During the 1960’s, Newnes, Fleetway and Odhams got together to form the, IPC.

During this decade, they mainly published sports magazines.

For the 1970’s, IPC was a Global Corporation, releasing such Magazines such as, Aeroplane Monthly, Sporting Gun and SuperBike.

In the 1980’s; IPC announces the formation of European Magazines Ltd., a joint venture company with Groupe Marie Claire to launch the UK edition of the international title in 1988.

IPC embarks upon the biggest sales campaign in its history, spearheaded by 21 of its top editors – the first ad features 'Four of Britain's Most Influential People' – the editors of its women's weeklies.

In the 1990’s…NME becomes the first major UK music title to get its own internet site – nme.com – destined to go on to become Europe's most popular music website.

However, IPC Magazines is sold to Cinven for £860m in 1998, one of the largest management buyouts in UK history.

New millennium, new name – IPC Magazines is renamed IPC Media in 2000, a new identity to go hand-in-hand with a strategy based on being a brand-centric business.

In October 2001, Time Inc. acquires IPC Media for £1.15bn– the biggest magazine deal ever seen in the UK and the biggest transatlantic media deal of our time.

IPC Media develops new digital media brands such as housetohome, goodtoknow and shooting uk.

In January 2010, IPC Media restructured around three key audience groups: men, mass-market women and up-market women.

In October 2010, IPC Media has sold its tenth magazine in little over a fortnight as part of its plan to offload a number of its smaller titles.

Aeroplane, MiniWorld, Ships Monthly and Park and Holiday Caravan were bought by Kent and Cambridge-based Kelsey Publishing - which the previous week had acquired another IPC title: Cage and Aviary Bird – while Dennis Publishing bought IPC’s Web User magazine.

What Types Of Magazines And Target Audience Has IPC Been Associated With Over The Years?

IPC has had a load of Magazine types over the Years and do target for a wide range of audience.

There is…

Mass Market Women…

Up Market Class…

And: Young Men.

These can Range from Adventurous or Sport for Up market Men, Television Guides for Mass Market Women or Fashion, Celebrity or Business for Up Marker Women, the ones of Younger age, do have something in common…

Why Might IPC Be An Appropriate Publisher For A New Music Magazine?

IPC have been known to produce, quite a selection of Music Magazines.

Titles like “NME” or “Uncut” may sound familiar to a certain type of audience…

If another Music Magazine was released, The existing Audience would be able to pick up this, considering their history with IPC Music.

What Sorts Of Genre Of Music/Types Of Magazine Might They Be Likely To Publish?

Basing by what I have seen on a Magazine site, Which IPC publish, The type of Music available would probably, most likely be of Modern Tastes of Music. With such Genre’s as; Rock, RNB & Rap. However there are some occasions of talking on Older Musicians, such as Tom Jones.

Why Might Alternative Publishers Like Bauer Be Appropriate?

Bauer is the type of Publisher you would see on almost every Street Store.

They are known to publish such items as, “Take A Break”, “Bella” and even with another case of Publishing all the Travel Puzzle Books.

So, This Publisher would be good, as it would offer them more variety to their Current Audience, to which is pretty large, along with being able to sell it at a cheaper price.